EU industry policy sparks tensions with China over ‘Made in Europe’ rules

New funding requirements favor local production as Beijing warns of potential retaliation.

The “Made in China” label and the CE mark are visible on the back of a remote control, photographed in Dresden, Germany, on February 17, 2016. Photo by Arno Burgi/dpa/Getty Images

The European Union has introduced a new industrial policy aimed at strengthening its domestic manufacturing base, a move that is already triggering heightened tensions with China and raising concerns about the future of global trade cooperation. The policy, widely referred to as the “Made in Europe” framework, places a strong emphasis on the use of local components and partnerships as a prerequisite for companies seeking access to public funding within the bloc.

Officials in Brussels describe the initiative as a strategic response to intensifying global competition, particularly in high-growth sectors such as electric vehicles, batteries, and clean technology. However, Beijing has reacted sharply, accusing the European Union of adopting discriminatory measures that could undermine fair competition and disrupt long-standing economic ties.

At the center of the controversy is the proposed Industrial Accelerator Act, which outlines new conditions for companies applying for subsidies and public investment. Under the plan, firms—especially those from outside the EU—would be required to incorporate a higher proportion of locally sourced components and, in some cases, establish partnerships with European companies.

European policymakers argue that the regulation is necessary to ensure the resilience of the bloc’s industrial base. In recent years, concerns have grown over Europe’s dependence on external supply chains, particularly those linked to China, for critical materials and technologies. By encouraging local production and knowledge sharing, the EU hopes to reduce vulnerabilities and foster long-term economic stability.

“This is about building a stronger and more self-reliant industrial ecosystem,” one EU official said in a briefing following the announcement. “We want to ensure that public funds support sustainable growth within Europe while maintaining fair competition.”

However, China views the policy through a very different lens. The Ministry of Commerce of the People’s Republic of China has publicly criticized the initiative, describing it as a form of “systemic discrimination” against Chinese companies operating in Europe. In a statement issued on April 27, the ministry warned that continued implementation of the policy could prompt retaliatory measures.

“If the EU proceeds with legislation that harms the interests of Chinese enterprises, China will take necessary countermeasures to protect the legitimate rights of its companies,” the statement said.

The dispute highlights a growing divergence in how major economies approach industrial policy in an era of geopolitical uncertainty. While the EU frames its actions as defensive and strategic, China interprets them as protectionist barriers that could limit market access and technological exchange.

The industrial sectors most directly affected include battery manufacturing and electric vehicles—industries where Chinese companies have established a significant global presence. Over the past decade, firms from China have expanded rapidly into European markets, often offering competitively priced products backed by strong domestic support.

European manufacturers, however, have increasingly raised concerns about what they perceive as uneven playing fields. Industry representatives argue that Chinese companies benefit from substantial government subsidies, allowing them to undercut local competitors. These concerns have been a driving force behind the EU’s decision to tighten funding criteria and promote local industry.

The policy also introduces requirements for technology collaboration, which could compel foreign firms to share expertise with European partners. Supporters argue that this approach will accelerate innovation within the bloc, while critics warn it may discourage foreign investment and cooperation.

The Chinese Chamber of Commerce to the European Union has echoed Beijing’s concerns, cautioning that the new rules could strain economic relations between the two sides. In a recent assessment, the organization described the policy as a shift toward protectionism that risks undermining mutual trust.

“Such measures could have far-reaching consequences for bilateral trade and investment,” the chamber said. “A balanced and open approach is essential to maintaining a stable economic partnership.”

Trade between the European Union and China has long been one of the most significant economic relationships in the world, encompassing a wide range of sectors from manufacturing to technology. However, tensions have been gradually building in recent years over issues such as market access, intellectual property, and state subsidies.

The introduction of the “Made in Europe” rules represents a new phase in this evolving dynamic. Analysts suggest that the policy reflects a broader trend among major economies to prioritize domestic industries in response to global disruptions, including supply chain shocks and geopolitical conflicts.

In Europe, the COVID-19 pandemic and subsequent energy crises exposed vulnerabilities in global supply networks, prompting calls for greater self-sufficiency. Policymakers have since sought to reduce reliance on external suppliers for critical goods, particularly in strategic sectors.

At the same time, the EU must balance these goals with its commitments to international trade rules and cooperation. The bloc has historically positioned itself as a champion of open markets, making the current shift toward more restrictive policies a subject of intense debate.

Critics within Europe have also raised questions about the potential unintended consequences of the new rules. Some warn that stricter requirements could increase costs for businesses and slow down the transition to green technologies by limiting access to affordable components.

Others argue that the policy could trigger a cycle of retaliatory measures, leading to broader trade disputes that affect multiple industries. The possibility of China imposing countermeasures has added to these concerns, as such actions could impact European exporters and investors operating in Chinese markets.

Despite these challenges, EU officials appear determined to move forward with the initiative. They emphasize that the policy is designed not to exclude foreign companies entirely, but to ensure that public funding delivers tangible benefits to the European economy.

“We remain open to international cooperation,” an EU spokesperson said. “But we must also ensure that our industries are competitive and resilient in the face of global challenges.”

For China, the issue is likely to remain a key point in its economic diplomacy with Europe. The outcome of this dispute could influence not only bilateral relations but also the broader landscape of global trade governance.

As negotiations and discussions continue, both sides face the challenge of reconciling their economic priorities with the need to maintain stable and constructive ties. The stakes are high, given the scale of trade flows and the importance of cooperation in addressing global issues such as climate change and technological development.

Ultimately, the unfolding situation underscores a fundamental tension in the modern global economy: the balance between openness and self-reliance. As countries seek to protect their strategic interests, the risk of fragmentation increases, potentially reshaping the rules of international trade.

For now, the EU’s industrial policy marks a decisive step toward a more interventionist approach, while China’s response signals that the path ahead may involve heightened competition as well as negotiation. How both sides navigate this complex landscape will play a crucial role in determining the future of their economic relationship and the stability of the global trading system.

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